Gain a customer's trust and gain a customer for life.
People are more cautious than ever when it comes to finding trustworthy Yahoo! merchants and need to feel at ease when making a purchase. They don't want to be taken advantage of. One way consumers are doing this is by talking to their peers and paying close attention to what they have to say about products they want, as well as the store itself. By displaying reviews and testimonials that portray your Yahoo! Store in a favorable light builds customer confidence by informing them that you can be trusted to deliver the products and services they are looking for.