Conversion Tools

Once site visitors reach your online store, what kind of tools do you use to keep them there? Converting site visitors to customers is one of the most important aspects of eCommerce, but it is also one of the most difficult.

Solid Cactus offers a variety of conversion tools to grab attention, improve the shopping experience, and establish a competitive advantage. Implementing just one of these tools creates the opportunity to improve your profit margin for the long run.

Not to be confused with sales tools, Solid Cactus Conversion Tools improve more than just numbers. Site visitors enjoy an entirely new, completely enhanced way to shop.

Multi Add-to-Cart

Multi Add to Cart
Boost average order size with Solid Cactus’ Item Page Multiple Add-to-Cart. This feature allows customer to purchase the main item and any coordinating items or accessories with the click of one add-to-cart button. Item Page Multiple Add-to-Cart puts coordinating items smack dab in the forefront, suggesting add-ons your customer may not have initially thought of purchasing. This feature also improves the user’s shopping experience by eliminating the need to search for accessories, and more importantly increases your order size by prompting customers to buy more with that one click.

Solid Cactus also offers a Section Page Multiple Add-to-Cart where from at the section level customers can select several items from within that section to be added to the cart with the click of one button.

  • Increase order size
  • Allow customers to easily find and add more to their cart
  • Improve the shopping experience
  • Merchandise your products in new way

Tip! Item Page Multiple Add-to-Cart works great with Tabbed Product Display, as you can create an accessories tab. This is a perfect solution for item pages that contain lots of information.

See how other eCommerce stores are using this feature:

Item Page Multiple Add-to-Cart:
www.markersupply.com
www.naturepavilion.com
www.polkadotpeacock.com

Item Page Multiple Add-to-Cart within Tabbed Info Display:
www.bergmanluggage.com
www.airgundepot.com
www.cleaningproductsworld.com

Section Page Multiple Add-to-Cart :
www.beadsdumonde.com
www.imagebedding.com

Recently Viewed Items

Recently Viewed Items
Enhance your customers’ browsing experience with Recently Viewed Items from Solid Cactus. This feature dynamically displays up to three products a customer last viewed at the bottom of your item pages within a Recently Viewed Items area styled to match your store. Customers can browse in confidence knowing they can easily return to items they’ve already looked at. Recently Viewed Items helps in the decision-making process as customers can from one page see several products they were considering (perfect for that indecisive shopper!).The feature also aids in navigation because customers can with one click return to recently viewed items. Best of all, Recently Viewed Items can increases conversions because research shows if you give customers a choice, they are more likely to buy.

  • Increase conversions
  • Improve customers’ shopping experience
  • Allow customers to compare items
  • Provide additional method of navigation

See this feature in action by browsing the following sites:

www.imagebedding.com

www.justcufflinks.com
www.futoncreations.com
www.modzy.com

Item Page Cross Sell

Item Page Cross Sell
In brick and mortar stores, salespeople can suggestive sell, up-sell, and remind shoppers about add-ons and accessories. That’s what Item Page Cross sell can do for your Yahoo! Store.

Item Page Cross Sell allows you to display up to three additional products under a header with a message such as “You May Also Like.” You fully control what items are shown in your cross-sell, so you can take several approaches. We like to call it the “also or instead” approach. Most merchants use Item Page Cross Sell to suggest complementary items or accessories to purchase in addition to the main item; however, you can also populate Cross Sell with items customers may want to purchase instead, such as a more expensive or less expensive model, an item of another color, or a different brand. Either way, Item Page Cross sell gives your customers more choices and in turn increases your conversions and order value.

  • Increase average order size
  • Increase conversion rate
  • Enhance your item page
  • Better merchandise your items

See how these eCommerce stores are using Item Page Cross Sell:

www.geddiestoys.com
www.happygreenbaby.com
www.littlethingsfavors.com

Randomly Displayed Best Sellers

Randomly Displayed Best Sellers
Give your visitors a unique experience and draw attention to your most popular items with Randomly Displayed Best Sellers. Programmed to dynamically alternate your best sellers, this feature keeps your homepage updated as different items appear with each page refresh. Randomly Displayed Best Sellers allows you to choose up to 20 products that will randomly cycle through a designated area on your homepage. The best sellers area is styled to match your store and will showcase the item image, price, and sale price.

  • Increase conversions by highlighting popular items
  • Keep your homepage fresh
  • Feature works dynamically

See this feature in action at these sites:

http://boatthings.com/
http://www.icewraps.net/
http://scootertronics.com/

You Save Display

You Save Display
Sales and discounts are of course appealing to all, but there’s something about seeing the actual amount saved that makes finding a deal even more exciting.

You Save Display from Solid Cactus allows you to present those savings on your Yahoo! Store in a highly-effective manner. This conversion tool builds value in your products and increases conversions by doing the math for your shoppers. You Save Display gives your shoppers a visualization of their savings by displaying the retail price, your price, and the percentage saved.

  • Create more value with your products
  • Provide customers with comparison pricing
  • Show your competitive edge

See live examples of this feature:

www.futoncreations.com
www.replicapower.com
www.123tack.com

Checkout Consultation and Design

Checkout Consultation and Design
You’ve attracted a visitor to your store, they liked your items and prices, and they’ve added some items to the cart. But there’s one more step — the checkout. An eCommerce site’s branding should be fluid throughout the entire shopping experience, including the check-out. Lack of trust is the number one reason someone will abandon your cart and since the checkout is the last thing shoppers see before ultimately deciding to complete the purchase — or leave — it’s an area that cannot be ignored.

On Yahoo! Stores customers are taken to Yahoo!’s secure server upon check-out; therefore, the branding and design of the store does not carry through. The answer is Solid Cactus’ Checkout Consultation and Design, where our experts make recommendations regarding design, conversion improvement, and functionality adjustments to optimize your check-out process. Watch your conversions soar!

  • Reduce cart abandonment
  • Establish trust
  • Reinforce your brand
  • Increase conversions
  • Improve functionality

See examples of custom checkout design here:

www.sakworldpaintball.com
www.happygreenbaby.com
www.justcufflinks.com

Also available: Checkout Consultation and Design Upgrade

Custom Add-to-Cart Button

Custom Designed Add to Cart Button
Replace the generic gray order button with a creative and attractive Custom Add-to-Cart Button from Solid Cactus. This custom feature reinforces your branding by matching up your add-to-cart button with your site’s theme and makes your item pages more visually appealing. And, why does it even have to be “add-to-cart?” Get creative with design and use the call-to-action message that suits the experience you want, such as “Add to Bag,” “Buy Now,” or “Order.” Most importantly, a custom-designed add-to-cart button increases conversions because it makes the most important click of all stand out.

  • Reinforce your brand
  • Add to the aesthetics of your item pages
  • Make the ordering process easier by drawing attention to button

See this feature live on these stores:

www.geddiestoys.com
www.apmengineparts.com
www.modzy.com
www.threecrazymonkeys.com

MiniCartWhen a customer adds an item to the cart on a default Yahoo! Store they are taken directly to the checkout process. If users want to continue shopping, they must go back. Keep your customers in buying mode with MiniCart by Solid Cactus.

Designed to match your store and implemented into your header, MiniCart gives your customers a visual display of the contents of the cart, order total, and shipping costs — without leaving the item page. MiniCart encourages shoppers to browse and buy more since shoppers remain on your site after adding an item to the cart. Additionally, users can edit quantities and remove items right from the MiniCart.

Since users can always see a running tally, including shipping & handling, Mini-Cart eliminates any sticker shock once the customer reaches the cart, thus reduces cart abandonment. In the meantime, the feature keeps users out of the checkout lane and in your store!

  • Increase average order size
  • Reduce cart abandonment
  • Increase conversions

Tip! MiniCart works great with Snap Shop.

See this feature live at:

www.skinandhairbeauty.com
www.naturepavillion.com
www.trickshopmagic.com

MAP Pricing

MAP Pricing

Sometimes manufacturers have restrictions on what sale prices can be advertised by their resellers. This is called minimum advertised price policy, or MAP pricing. In physical retail locations, speaking to a sales person is the answer to finding out the special pricing. When it comes to eCommerce, Solid Cactus developed a MAP pricing solution for Yahoo! Stores.

Our MAP pricing feature hides the price on specified items at the section and product level and instead displays a message to the shopper, asking them to add the item to the cart to see the lowest price. In addition, there is a link users can click on for an explanation of the MAP pricing policy.

Solid Cactus also offers an additional way to provide MAP pricing by submitting an e-mail requesting the price, right from the item page.

  • Offer competitive pricing while adhering to your supplier’s guidelines
  • Protect your relationship with suppliers and manufacturers
  • Easily manage specific items with special pricing needs

See this site live on these stores:
http://www.tigergps.com/garminnuvi550.html
http://www.penplace.com/blgoleba.html
http://www.tools-plus.com/freud-99-240.html


 
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Package Features Basic Standard Professional Premium Enterprise
Assisted Setup          
Shell Design & Programming          
Click to Enlarge v3.5          
Item Page Cross Sell          
SEO Package          
100-Point Quality Assurance Check          
Mailing List Signup          
Checkout Consultation & Design   Checkout Simple Migration      
Custom Home Page          
Custom Section Page   Pre-Designed Body      
Custom Item Page   Pre-Designed Body      
You Save Display          
Secure Shopping Graphic          
Google / Yahoo! Site Map          
Custom Logo          
Key Products Icon          
Shipping Policy Pop-up          
Send Page to a Friend v2.0          
Dynamic Pagination          
Dynamic Cascading Menu          
Tabbed Product Information - v1.0          
Rotating Testimonials          
Recently Viewed Items          
Snap Shop v1.0          
Account Registration          
Custom Contact Form